Augmented Reality in the Automotive Industry

Augmented Reality in the Automotive Industry

Improve manufacturing, optimize assembly and reduce prototyping costs. Those are a few of the benefits companies in the Automotive Industry are obtaining by using Augmented Reality. The industry was one of the pioneers in adopting automated production lines, that’s why it’s common for us to see state-of-the-art technology such as Artificial Intelligence and Augmented Reality being implemented by the world’s leading automotive manufacturers.  

Here are a few examples of Augmented Reality uses in the automotive industry:

Augmented Reality driving experience

The industry already realized that it can drastically change the driving experience by using Heads-up Displays (HUDs). The inspiration for this technology comes from fighter jets of the 70s. Information such as RPMs, speed, GPS coordinates, and others are projected in front of the driver’s windshield or a small see-through screen.

A great example of a manufacturer using this technology is BMW. In its 5 Series model, the German manufacturer uses its heads-up display important information to the driver such as road speed, speed limits, overtaking restrictions, vehicle status, warning messages, navigation turn-by-turn directions and more.

Augmented Reality in the automotive industry: design and prototyping

Augmented Reality allows for physical objects to be “covered” by new elements. Thanks to the technology product designers are able to have images projected onto physical models, allowing them to foresee any design or project faults without having to spend time and money developing and manufacturing prototypes.

This drastically reduces product development costs and most importantly, it also reduces time-to-market.

Augmented Reality in the automotive industry: Maintenance

By using AR Glasses, automotive technicians can perform more complex maintenance and repair tasks much quicker. That is possible thanks to an interactive instruction manual that can be displayed through AR glasses or installed on a mobile device.

For drivers, the Augmented Reality owner’s manual help solve small problems in an interactive manner. After installing the app in a smartphone or tablet, all the user needs to do is point the device to the area where they would like more information. Next, the app will show possible root causes and step-by-step instructions and video tutorials.

Augmented Reality in the automotive industry: Manufacturing

Automotive manufacturing involves thousands of components. Volvo, for example, gives its assembly line workers the ability to digitally visualize work instructions and technical drawings by using AR glasses.

With that, employees don’t have to stop whatever they were doing to check technical documentation that was once printed on paper. Along with streamlining their assembly line, Augmented Reality also decreases human errors in the assembly process.

Wrapping up…

Along with the main uses of Augmented Reality in the automotive industry we mentioned here, the technology can also be used as a sales tool at dealerships. Japanese automakers Honda and Toyota have been taking full advantage of this technology to showcase their vehicles at auto shows around the globe!

Want to learn more about the uses of Augmented Reality in the automotive industry? Reach out to us or leave a comment down below! To learn more about AR and get the latest insights, make sure you check out our InSight Articles.

‘Till next time!