Augmented Reality in the Manufacturing Industry

The Potential of Augmented Reality in the Manufacturing Industry

In the manufacturing industry, Augmented Reality’s (AR) potential goes way beyond just it’s cost-cutting ability. The technology can also be used at industry events as well as a training tool for employees and clients.

The use of AR for educational and training purposes where transferring knowledge is a critical task is also something we’re already seeing today. We can’t forget to mention that the technology reduces the amount of time spent on tasks and significantly reduces the probability of mistakes and errors.

To complete the list of Augmented Reality uses, we’ve also already talked about how AR technology can be used as part of a marketing strategy to increase engagement.

We could go on-and-on talking about AR’s potential but in this article, we’re going to focus on an important aspect of reaching targets and objectives within a determined time-frameand budget: decision making in the manufacturing industry.

Understand Augmented Reality’s potential in the decision-making process in the manufacturing industry

Each one of our five senses is responsible for processing information at different levels of perception. Our vision is responsible for providing our brain with the majority of information (between around 80-90%).

Do you know that saying “a picture is worth a thousand words”? We absorb and process most of the visual information around us almost instantly. So, imagine what happens when we superimpose virtual objects or information (which is what AR does) into the real world!

When we do that, we reduce the cognitive barrier, that is, the distance between visualizing the information, processing it and understanding it.

Basically, Augmented Reality can transform loads of data and analysis in images or animations that are superimposed onto the real world. When using AR in the decision-making process in the manufacturing industry, those involved use visualization as an important component of any simulation.

And it’s this visualization that deepens comprehension reducing the cognitive barrier.

That explains why AR is such a powerful tool for decision-makers, after all, there’s no graphical interface better than the world we see around us enhanced by superimposed digital data.

Therefore, in order for you to fully understand Augmented Reality’s potential when it comes to decision making, keep in mind that at the same time AR improves our ability to understand and implement information, it eliminates our dependency on difficult-to-process two-dimensional information in books, catalogs, manuals, and screens.

Want to learn more?

Augmented Reality has an enormous potential in the manufacturing industry in more ways than just the decision-making process. Want to see firsthand what I mean? We put together a guide with real-world video examples of Augmented Reality, along with our free AR App.

I hope you enjoyed this article and were able to help you better understand the benefits of Augmented Reality. Feel free to share it with your friends and colleagues!

If you have any questions, leave a comment below or reach out to us.

‘Till next time.

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