Augmented Reality: How Can This Technology Be Used?

Most of the time, Augmented Reality (AR) is associated with Hollywood sci-fi movies and major marketing campaigns. We realize that many people still can’t picture this technology being used in real life or how it’s being used in industries such as education, health, manufacturing, retail, among many others.

If you’re part of the population that doesn’t know about the uses of Augmented Reality, I’ve got bad news and good news. The bad news is that you´ve been missing out on a great opportunity to explore the benefits of AR. The good is that you are not alone and I’m here to help.

In this article, I’m going to will show some examples of AR uses so you can see what I mean, but first, let’s take a quick look at the technology to better understand the concept.

About Augmented Reality

Basically, Augmented Reality (AR) inserts virtual objects into the real world. Today, any tablet or smartphone with a camera can be used as long as you have an AR Experience App like the one we developed at Signia Digital.

Brands and companies can create AR experiences to help customers and clients view products, services or special offers in an immersive and interactive way. Perhaps, when we speak about Augmented Reality uses, the easiest way to understand it is by using the retail sector as an example.

Ikea, the company specialized in selling furniture and decorative objects took advantage of AR technology to give their customers an immersive and interactive shopping experience.

Thanks to Augmented Reality, before making a purchase, the customer can see how the product will look in their home. Check out the video to understand better:

 Augmented Reality Uses

In addition to retail, other Augmented Reality uses include:

Machine and Equipment Maintenance:

Imagine having to do maintenance on a complex machine such as an airplane engine or a CNC machine. With Augmented Reality technicians can be given step-by-step instructions by simply pointing their AR enabled device to the equipment that stands before them.

So, before performing repairs, or starting to disassemble a machine to try to find out what’s wrong, technicians can see in real time what they have to do and take the appropriate actions more accurately.  

Educational Material:

Think of a medical student who, when studying about the heart, can not only see an enhanced image in from of him but can also interact with it (zoom, rotation, different angles, etc.).

Augmented Reality education

Or students who with their smartphones can learn in their classroom in a different way, for example, by interacting with an image of the solar system.

Using Augmented Reality for educational purposes has the potential of making learning a much more pleasurable, exciting and enriching experience.

Training:

Imagine a manufacturing company just hired a new batch of assembly line workers and now they all need to be trained on how to use a certain type of machinery. Gone are the days of making those employees just watch training videos and read training materials.

By incorporating AR into the training, the new employees will be able to interact with the equipment they’ll be using without risking damaging any expensive machinery or even worse, depending on the machine, risking the new employee’s well-being.

Sales Tool:

Imagine that your company builds or manufactures swimming pools. It’s impossible for the salesman to carry pools with him to show potential customers what they would look like, right?

And an image in a catalog may not give an exact idea of how the pool would look in the customer’s home. With Augmented Reality the customer can actually see exactly how the product in their backyard!

Augmented reality sales

Other augmented reality uses?

Lately, a lot of people have been reaching out to us asking how they can create engagement using Augmented Reality, so we created a white paper with video examples and our free AR Experience app

how to create engagement using augmented reality

 So, if you want to know how AR can be used in your business, reach out to us. It’ll be a pleasure to talk to you and answer any questions you or your team may have.

‘Till next time!