Project Case | Motorola Demo Mode

A Demo Mode gives an overview of the features of a smartphone. In practice, when a person goes to a store, it is thanks to the demo mode that they can see the main features of the product on display. The application is also available in the device settings and can be accessed by the user even after purchase.

Motorola needed to develop demo modes for three of their latest smartphone lines that included: Motorola G8 Play, Motorola G8 Plus, and One Macro.

Signia and Motorola started working closely together at the end of 2017, and since then, Motorola’s project portfolio includes (so far); video and image-relatedprojects for the global launch of the G6 lineand an Augmented Reality projectfor G7 family of products.

The creation of a demo mode was a type of project that had never been done before at Signia, but because we never turn down a challenge, the team decided to embrace it, and the result is shown on this project case:

The Selection

Motorola was looking for a different perspective for their demo mode, so they decided to bring in another company that would be able to provide that. But why did they choose Signia Digital?

If on one hand Signia had no experience in the development of demo modes, on the other, it has a multidisciplinary team specialized in several different areas. As Motorola knew this from previous experiences with the company, they wanted to bring in Signia, even though it would be the first time this type of project would be executed by the team.

The Project

Demo modes were developed for each phone model, and for each model, four special features and technical specifications of the product. Altogether, the project took about 10 weeks to be completed.

Paulo Guli Petry, creative director of Signia, was responsible for the execution, and according to him: “we didn’t develop and execute the project, we were also responsible for developing the creative concepts of the program”.

According to him, the project involved both user experience (UX) and interfaces. The final material delivered to Motorola was a prototype, that is, only the images. “It’s as if it was a PowerPoint presentation that you can click a button. We used Adobe XD that allowed the material to be delivered in a more practical way to the programming team,” Guli says.

The prototype was developed by Signia, but the programming part of the project was all performed by Motorola (which also made the 3D). Guli also points out how critical it was for both Signia and Motorola to work closely together on this project, or else, the project would’ve taken much longer.

As for the features developed, Paulo also says that Motorola sent references of experiences that needed to be shown interactively, that is, allowing the user to drag or click on images or buttons. In turn, Signia was responsible for bringing it to life, the type of image to be used, and how to show each of the features. Each step was validated with Motorola.

“What we did was draw the ideas. We created prototypes and they executed according to what we designed,” Guli summarizes.

Check out some of the features developed:

Night vision

Battery

Sound

Wide angle

The Challenges

Precisely because it was a type of project that had not been carried out by Signia Digital previously, this project with Motorola represented several challenges.

“In fact, both sides learned a lot from it. For us, it was a very specific type of service and ended up being a material different from any other project we’d done before. For them, it was about how to pass on information and instructions”, summarizes the creative director of Signia.

For the execution of the project, Signia’s team had to learn in-depth Motorola’s requirements, needs, and restrictions. For example, Paulo says that for the kind of experience provided by demo mode, Motorola does not allow the phone camera to be activated, as there is no way to ensure that the lighting of the environment is adequate.

Furthermore, all the material was developed in English to be also used in other languages. Motorola has items in different countries that are responsible for translations, and the challenge was to create a space for texts so that at the time of a translation, depending on the language the layout did not break.

Upcoming projects

The project was well coordinated with Motorola, and for Signia, it represented another challenge successfully overcome. “It was the first UX project we performed, and Motorola’s trust in the team encouraged us. Today we understand how a demo mode works, Motorola’s needs and expectations, and we’re ready to do more,” guli says.

In fact, the close partnership with Motorola continues and more projects – including demo modes – are being executed by Signia Digital right now.

Check out these other projects we did for Motorola:

  1. Signia Digital develops images and videos for the global launch of the Motorola G6
  2. Motorola Moto G7 launch is marked with augmented reality experience

And stay tuned! Other mind-blowing projects are coming very soon!

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