Project Case | S.I.N. Implant System

S.I.N. Implant System is a pioneer in the development and production of dental implants using the most advanced technologies. Considered as one of the largest implant companies in the world, its products are developed using cutting-edge technology, the highest quality raw materials, and scientific backing conducted in partnership with major dentistry universities from around the globe.

Their main product lines include:

S.I.N.’s first contact with Signia Digital was in 2017, at the International Congress of Dentistry of São Paulo (CIOSP). During the conversation between the two companies, Signia showed some of the images and videos they had produced, which caught the attention of S.I.N’s professionals.

From then on, the partnership has been growing stronger every year, and Signia has produced various images, videos, augmented reality experiences and even holograms for S.I.N.

The Challenge

When it comes to implant dentistry, videos used to show the procedures are usually visually polluted, with a lot of blood and interference from the hands of professionals. In terms of visual content, the step-by-step procedure ends up being very graphic to the eyes of those watching it.

To solve this issue, 3D rendering is the perfect solution. Marketing materials developed for the dental industry, when produced using 3D CGI and maintaining the correct aspects such as angles, depth, bone filling, and others, are much more visually attractive.

The solution: how Signia developed 3D videos

From the first contact, established at CIOSP, Signia has developed 5 videos of the Unitite line alone. Each material is about seven minutes long and shows a step-by-step of how the dentist should proceed with S.I.N’s components in surgical procedures.

Every video starts with the dental arches in 3D. A scalpel then approaches making an incision on the gums, followed by one of S.I.N’s implants being used according to the procedure being shown.

“Because it is a technical video, the complexity goes far beyond a material created for marketing purposes,” explains Marcus Vinícius, Signia’s art director and project manager. He points out that in order to produce the materials, the help of S.I.N’s product engineers was critical so that each movement represented in 3D was perfect down to the last millimeter.

Video Development

As for producing the video, according to Marcus, S.I.N sent a script with information on the type of procedure it was going to be shown, including important details about the tooth that would undergo the procedure, and the movements that should be shown.

Based on this script, Signia created storyboard and animatic version of the video. Each stage developed was presented to the S.I.N’s team. and only after the details were 100% accurate with the actual surgery, was the video completed.

To help the 3D artists better understand the process, S.I.N also sent several videos of actual implant dentistry procedures as a reference. With that information, Signia’s 3D artists were able to better understand the procedure and accurately depict it in 3D.

In addition to the detailed technical information, and the need to meticulously show the implant dentistry procedure, it was critical that the implants were accurately shown.

“In S.I.N’s kits, no two implants are alike, therefore, the 3D images also had to show the individual characteristics of each implant. We’re dealing with a surgical procedure, therefore, we couldn’t leave any detail behind”, says Marcus.

The videos were initially produced in Portuguese but were later translated to English and Spanish.

S.I.N Product Images

After producing videos for the Unitite line, Signia began to develop the images of each existing part in each of the implant dentistry kits. To do this, S.I.N’s CAD files were used.

“We created all of the still images from each kit, piece by piece, with a white background,” says Marcos. Parallel to the development of still images with more technical content, Signia began to develop advertising materials for the company.

Since then, Signia has been producing monthly images of other lines and components in general. Today, images are used on websites, manuals, catalogs, and billboards, as well as other advertising and technical materials.

Advertising Images

Augmented Reality and Hologram

Signia has also developed Augmented Reality experiences for S.I.N. Neemias Watzko, Signia’s Augmented Reality project coordinator, explains how AR works on S.I.N materials:

“The consumer points their smart device to S.I.N’s catalog and an image of the Unitite Implant appears. The consumer would then be able to interact with the implants to view all of its details in 360º”.

Later on, the Augmented Reality experience was updated to include other implant lines and to be used on other types of catalogs.

Signia Digital also produced hologram images, that were used by the company on their stand at CIOSP.

Upcoming Projects

Signia continues to produce materials for S.I.N on a monthly basis. As for upcoming projects, different types of videos and images are being created including ones for the Guided Surgery line.

Signia Digital is also responsible for producing the new materials that will be used at the 2020 edition of CIOSP.

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