Everything You Need to Know About Video Marketing

Everything you need to know about Video Marketing

It´s not hard to see why videos are becoming increasingly popular. According to Forbes, on YouTube alone, more than 500 million hours of videos are watched daily! The audiovisual aspect is so appealing because of the desire of giving our eyes a break from all of the textual information we deal with on a daily basis.

It’s a lot easier to watch a video than to read a text. According to the Dual-coding Theory, our attention level is much greater when the visual information is supported by verbal information and vice-versa.

Videos are up more than qualified for this task and because of that, regardless of what sector your company is in, it’s time for your company to invest in marketing videos.

What is Video Marketing?

Video Marketing is any type of video created to promote or sell a product or service. In a nutshell, video marketing can be used for everything from building relationships with clients to promoting your brand, services and/or products.

It’s a great way to show how your product works, corporate presentations, client testimonials, broadcast live events, advertising, entertainment etc.

Why use Video Marketing?

Videos do what text can’t: they immediately create engagement with the audience. Furthermore, clients are more likely to trust a company that believes in their product, therefore, they will always choose to see the product in action so they can have a better idea of how it works, and what it has to offer.

To better understand why you need to pay close attention to this strategy, here are some of the main benefits of using videos?

  • They help your brand connect to its audience since they work as a “bridge” that connects what you say to who you really are.
  • Increase the value of your brand and your products/services
  • They’re an SEO goldmine because they help create backlinks to your site, increasing user engagement (views, likes, shares, comments etc.)
  • They can be shared and can go viral in an instant
  • Easy to consume
  • They increase the retention of information. By just hearing, it’s very likely that your clients will retain less than half of the information conveyed. On the other side, if what they hear are accompanied by relevant images, the average retention rate greatly increases (remember the Dual-coding Theory?)

If you’re still on the edge about using videos as part of your marketing strategy, how about we talk about efficiency then…

How efficient is Video Marketing?

Let’s just be practical and take a look at what Hubspot had to say about video marketing based on research conducted by Wyzowl:

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website.
  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 69% of people have been convinced to buy a piece of software or application by watching a video.;

How to use Video Marketing?

There are various ways you can use marketing videos. They can be used to show products/services, customer success cases, and they can even have more of a corporate feel. Endomarketing initiatives can also be empowered by video marketing.

Regardless of the type of video, keep in mind that everything comes down to strategy. In order to obtain good video marketing results, you have to plan, test, analyze and test again.

From a marketing standpoint, your videos must be well aligned with your sales funnel, so start by thinking about the purpose of each video, who is your target market and which performance metrics are going to be analyzed.

In the end

Video Marketing is a great way for your brand to stand out and for “your” voice to be heard amidst all of the distraction. On top of that, it’s a great way for your company to gain strength in its market segment and stand out from competitors. Any modern marketing strategy must include videos and my goal today was to show you that.

Feel free to share this article with your friends, and as always, if you have any questions, feel free to reach out to me.

‘Till next time!

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