How is Augmented Reality Changing Entertainment?

With a mobile phone and the right app, anyone can experience Augmented Reality. Certainly, this is among the main reasons that have brought technology closer to our lives.

This is precisely why Augmented Reality and entertainment are increasingly working hand-in-hand. Since the success of Pokémon Go, AR has shown that whether kids or adults, we all have a certain fascination for virtual images that appear in the real world.

To talk a little more about this, we have a few examples that show how AR technology has been impacting and changing the entertainment industry.

Augmented Reality & Games

Anyone who didn’t hear about Pokemon Go phenomenon probably wasn’t on this planet. All joking aside, the game attracted people of all ages because it did something no other game had ever done: it created a layer of objects and virtual characters triggered by geolocation or special markers, such as QR codes.

But there are other examples that also show Augmented Reality and entertainment together in gaming. Air Hogs, a US producer of remote control toys, has launched an Augmented Reality drone game, Air Hogs Connect.

The only physical objects in the game are the drone and a mat, and everything happens in a virtual universe. Unlike Pokémon Go, in the case of Air Hogs Connect, a physical object (the drone) is inserted into the virtual world (the scenes).

Augmented Reality & Theatre

Another example in which Augmented Reality and entertainment are working hand-in-hand is in the theater. In the traditional theatre industry, AR technology is being used not just for entertainment purposes, but for accessibility.

This is the case, for example, when a hearing-impaired person can follow the play thanks to overlapping subtitles in the real surroundings.

In addition, there are already several cases where classics are being reinterpreted using Augmented Reality. For example, William Shakespeare’s The Tempest has undergone significant transformations.

Director Gregory Doran used AR to create Ariel, a spirit of the play. In previous interpretations, Ariel was a recording. Thanks to AR, instead of listening to a recording the audience can see Ariel in a live performance performed by actor Mark Quartley.

Quartley wore a suit containing sensors that read facial expressions and movements. Real-time sensor data feeds the digital Ariel, which has about 330 body joints, as in an ordinary human body. The avatar is then projected live on stage.

Augmented Reality & Music

Like AR, music also creates intangible emotions (especially in a concert). The most iconic example of the combination of AR and music comes from the Coachella festival, which takes place in California, USA.

In recent years, Coachella has been offering fans an enhanced interactive experience. Through the “Coachella Camera” feature included in the official Coachella app – available for iOS and Android – fans were able to access an interactive space-themed experience that responds and reacts to live music performances in real-time.

Augmented Reality and Entertainment: There’s no turning back!

Now that you’ve seen these three examples of how the entertainment industry has been transformed by AR, do you still doubt that the industry is getting more sophisticated?

Since entertainment is about fun and engagement, it is only natural for movie companies, game developers and producers to look for ways to impress, engage and entertain in new ways. So be in awe and keep in mind that for Augmented Reality there is no limit.

If you want to try a quick Augmented Reality experience for yourself, check out our free AR Experience App. Just follow the steps below:

Signia Digital Augmented Reality Experience
Signia Digital Augmented Reality Experience
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