In marketing, the longer it takes for the launch of a product or service, the quicker the company loses market shares to its competitors (“slow and steady” doesn’t apply here). Likewise, the less attractive the presentation of the said product and/or service, the greater the chances a competitor will stand out in your market (a picture is worth a thousand words, right?)
So, if “taking your time” doesn’t go well with marketing, and if campaigns with high-quality images grab your audience’s attention, how can you act quickly and create an impact on your future and actual clients – without being codependent on other departments – in a cost-effective manner that won’t blow your budget? The answer lays within a technique known as Computer Generated Imagery.
What is Computer Generated Imagery?
Computer Generated Imagery (or simply CGI), is the creation of visual content animated using imaging software.
Its a technique used in many instances such as marketing, advertising, anatomic modeling, video games, design, engineering, architecture, movies’ special effects and more. Furthermore, computer-generated images are also used in Augmented Reality (AR) and Virtual Reality (VR).
To make it easier to understand, thanks to CGI, we can make the surreal transform into real, allowing for marketing to have the flexibility to show its products exactly how the company wishes for its current and future clients to see it.
Actually, CGI is probably behind that perfect and clear image in an ad that you just saw online, or in that TV commercial for the latest car model that you dream of buying. So, rather its to make those tremendous explosions in the latest action movie, or to show toothpaste in a commercial, CGI plays a much bigger role in your life then you can imagine.
Here’s an example of two different scenarios: one of Marketing Campaigns without CGI and of Marketing Campaigns using CGI.
Scenario #1: Marketing Campaign without CGI
Imagine you hired a photography and/or videography company for a product launch campaign. After many shoots and tedious editing process, your company’s executives are not satisfied with the final images and video. What does that mean? It means that it’s back to another round of shooting at an additional cost.
A few days or weeks later, with new images and videos ready to be published and hit the air, the product development team had to make a change in the packaging. This change – although small – causes a great impact on the product’s appearance and you and your team realize that another reshoot will need to take place (more money).
Furthermore, your target market is passionate about traveling, and from the start, you’ve imagined an image of your product at a well-known tourist destination such as at the top of the Grand Canyon, but you figured that those types of campaigns and images are only for large corporations with deep pockets and infinite marketing budgets. But is it?
Scenario #2: Marketing Campaign using CGI
Had you opted for CGI from the start, you would’ve been able to produce images and videos of your product before even manufacturing a prototype using just a CAD drawing.
To top it off, the same computer-generated image could’ve been inserted in various types of marketing campaigns, including TV commercials, digital and print ads, websites social media and many more. Ooh, and you know that small change the product development team had to make? Well, with CGI, changes and updates are made in a matter of minutes! And that campaign you imagined on top of a mountain? Well, I’ll let you take a look at it for yourself…
Computer-generated images are a lot cheaper than photo/video shoots and the editing process your team is used to. That’s because the technique eliminates the need for large production teams (and you can take your product to the top of a mountain without leaving your company.
Along with the cost savings, CGI will also save you time. Imagine that a new version of your product was launched. You can take the original computer-generated image and just update it. Once again, all without having to reshoot pictures or videos (and without the marketing department having to invest a lot of time and money).
Lastly: CGI broadens Marketing’s horizon
By now, you’ve probably understood that computer-generated images are a lot more beneficial to your marketing campaigns. But, if you still don’t believe me, keep in mind that CGI goes way beyond static images.
Thanks to CGI and 3D modeling, you can use the images for virtual tours, animations and all different types of apps. Using these images in a Virtual Reality environment, your clients can test and experience your products effortlessly.
Now that we’re wrapping things up, do you get why CGI embodies “a picture is worth a thousand words” and its evolution is the polar opposite of “slow and steady”?
So when you’re planning your next marketing campaign, remember that with computer-generated images. you’ll have your materials done a lot quicker, with clearer images, and with better quality than the traditional methods and in the location or setting you envisioned (not the one the budget limits). And that of course, while saving you and your team time and $$$$.
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‘Till next time!