How to Improve your Website’s Design

Improving your website’s design: Tips on how to make your website look even better!

First impressions are made in a matter of seconds. Since 90% of the information transmitted to our brain is visual, your mission as a marketing professional is to use this to your advantage and make it so your brand is in your audience’s mind!

This can be done in many ways through various means ranging from product catalogs to commercials. With that in mind, today I want to focus on your company’s website.

And since we are visual beings and images (both still and videos) have such a significant impact on us, how about we take a look at your website’s design?

So why talk about website?

To answer that question with another question (sorry Mom!), how many times have you gone onto a website and left in less than 1 minute because everything was confusing?

See what I mean? That happens with me, you, and everyone else who could  potentially bring money to your company. Your website design influences how your audience finds the information they were searching for while navigating. 

If the navigation is a difficult, non-intuitive or frustrating, your website’s visitor will leave and try to find another site. And you know exactly what that means; lost opportunity! 

On the other hand, if your website’s design is user-friendly and intuitive, your visitor (aka potential client) will get that extra little “push” to stick around and even reach out to you, since you were able to make a good first impression.

That’s one of the reasons why we constantly make changes to our website here at Signia Digital. (Side note: we’re actually in the beginning stages of a major overhaul expected to be completed in early 2019. Stay tuned!)

With that being said, let’s dig in!

Tips to improve website design

We know that quality is deep-rooted in everything your company does. We also know that you care about how your brand is perceived. Because of that, here are some important aspects that you cannot overlook when it comes to improving your site:

Product Display

We know your company has awesome products but does your target-market know that?

The obvious reason why someone would go to your website is to learn more about your products and/or company, wouldn’t you agree? Wouldn’t you also agree then that your products must be at center stage?

That means that your home page has to put a spotlight on the information your target market searches for. To be more specific, use images, images and more images (regardless if they are still images or videos)! High-quality images will surely increase retention and conversion rates

Today, most companies are opting for hyper-realistic CGI product images because amongst other things, they give marketing teams the flexibility of showing the company’s products exactly how they desire, and they can start product campaigns before even a prototype is built!

Blank spaces

You’ve obviously heard of “reading between the lines”. When it comes to your company’s website, instead of just focusing on what you can see, make sure you also pay attention to what can’t be seen

What you cannot have, in any shape or form especially on your home page is a visual mess. Images and texts must be well organized in a way that they don’t confuse the user.

Blank spaces play an important role in your site’s design and in element positioning, but of course, they must be carefully planned. Keep in mind that texts, images and blank spaces must all work together in-sync.

Essence and consistency

What’s the essence of your brand? The message you are trying to relay in each page, image, and text must be consistent. Each small component of your site represents who your company is, and what your company does. 

One simple design rule to keep in mind is; define your brand’s visual identity and stick to it! Your website may be the first interaction between your brand and your target market, so make sure your website’s design is consistent with your brand’s essence.

Lastly

In the first line of this article, I said that “first impressions are made in a matter of seconds“. Since images transcend words, we believe that these first impressions are made of what grabs the visitor’s attention: images

In a world where visual information is so critical, you need images that create an impact. To do that, you need to go beyond a photographer and photoshop and take full advantage of hyper-realistic computer-generated images (CGI).   

To see CGI can do, check out the article: how CGI can change your marketing campaigns.

And you can’t talk about website design without talking about the visual aspect, this article about grabbing your audience’s attention through visual advertising is also another great read.

So, what did you think about the article? Feel free to share it with your friends and colleagues. Also, I would love to hear your feedback so feel free to reach out to me

‘Till next time!