Augmented Reality (AR) superimposes images generated by computer onto our surroundings. Simply put, its goal is to increase reality (as its name suggests) to enhance our experiences.
That’s what happens, for example, when you take a picture of yourself on Instagram and use some filter to add cat ears to your face for instance. Although AR is seen as a means of entertainment, its potential is enormous.
Sectors such as construction, retail,training, marketing, among others, already have examples of using Augmented Reality. As the technology evolves and becomes more accessible, we’ll see other industries and sectors using it. This is the case of social networks, which have proved to be a great field for Augmented Reality.
Speaking of which: what do you think the future holds for Augmented Reality and social media? What do you think will be the impact of the technology on platforms such as Instagram, Facebook, and others?
Augmented Reality and Social Media
The main reason for the success of the duo Augmented Reality and social media is immersion. As we have seen in other situations and addressed other opportunities here on our InSights, the more immersive the experience is, the more likely it will translate into sales for a particular brand or company.
On social networks, much of AR’s success is due to Snapchat. Network users can bring their updates to life with AR filters and lenses. Facebook has even announced that more than a billion people have used Augmented Reality filters on Instagram, Messenger, and FB itself.
A proof that Augmented Reality and social media form a successful duo is in cases of celebrities (such as Ariana Grande, Anita, and Rihanna) who have already developed filters to be used by users in the social networks. The same trend is followed by companies, which also use filters for communication and engagement with target audiences.
For example, Dior followers can use the KaleiDiorscope filter to test sunglasses. Yves Saint Laurent Beauty has used the YSL logo in bottle font and LED sticks to give the user the feeling of being surrounded by lighting. In addition, the brand filter applies mascara on the lashes, eyeliner skirting the eyes, and blush on the cheeks.
And it’s not just beauty brands that are using the technology. Hotels have also created fun filters for Instagram stories, with phrases that appear on the top of the user’s head (when taking a picture with front camera) and logo “drawn” on the cheeks with a touch of makeup on the eyes.
Augmented Reality will increasingly impact social networks
The trend is for the use of AR in social media to grow and make the shopping experience within profiles much more engaging, with people trying products within their own networks.
The technology promises to make social media more interactive and 3D-oriented. As we know, a great AR experience is highly shareable. That is, if you create amazing Augmented Reality experiences for your target audience (such as lenses, games, and more), people will want to share the results with their friends on social networks.
And what better way to reach a large number of people with a single action? Simple: being present where most people who are interested in your brand are, that is, on social media.
If you want to see in practice how an AR experience works, download our app for free and follow the steps below::
‘Till next time!