Retail giants such as IKEA have set the tone for the use of Augmented Reality in the retail industry. Recently, L’Oreal, another giant, has announced that they will also be making AR available to their consumers to test their products.
But don’t think AR is only for major retailers and brands like the ones above. Smaller retailers can also afford and reap the benefits of using Augmented Reality. Here’s why the why technology is getting more and more prominent:
Use of Augmented Reality in Retail: E-Commerce
Statistics show that e-commerce is going to keep on growing. With an increased demand for online commerce, it is critical that e-commerce retailers use the right tools. In addition to good product images and videos, an effective way to boost online sales is through Augmented Reality.
Improving the digital visitor experience means increasing engagement as well as conversion rates. This experience can happen when, for example, we can virtually try on an outfit or see what a piece of furniture would look like in our homes before we even put the items in the shopping cart.
Imagine going onto an e-commerce site and checking to see if your makeup matches your skin tone, if your glasses fit the shape of your face or if a decorative object looks good in your living room? By using Augmented Reality, retailers can take their in-store experience to the consumer’s home.
We’ve been discussing e-commerce but don’t think we forgot about brick and mortar retailers!
Use of Augmented Reality in Retail: Brick and Mortar
Augmented Reality works through an app that the user installs on their mobile device. In retail, we quite a few known examples.
Lacoste, for example, created the LCST Lacoste AR mobile app. Through the app, consumers can virtually try on shoes. The app also created AR experiences in store windows, in-store signage, and promotional material.
According to Lacoste, more than 30,000 users interacted with their virtual 3D products. The company literally put the shopping experience in the consumer’s hands. To see what I mean, check out the video below:
Another example similar to Lacoste’s comes from the American Apparel brand. Through an app, customers who visit their stores start by scanning an image display above the clothes rack. The app then accesses that product’s details including customer reviews, pricing and color options.
Signia Digital was responsible for creating an Augmented Reality app to improve the customer experience at stores of Brazilian retailer Marisol. Through the app, consumers could view the different colors and options of their products. If the option they chose was not available at the store, the consumer would be redirected to their online store to purchase the item. Then, the item would be shipped to the closest store at no cost.
Retail is a great industry to use Augmented Reality because results can be seen in real numbers, customer feedback is almost instant, and there is a lot of viral exposure.
That’s why we believe that using Augmented Reality in retail is a no-brainer for anyone who cares about their customer experience.
To learn more about AR, check out our article “What is Augmented Reality and How Does It Work“
‘Till next time!