It is very difficult today to spend a single day without watching some kind of video, whether they are amateurishly produced for a variety of reasons (such as when someone from our social networks films part of an event), or those produced by more professional companies. (to launch a product, for example).
Statistics have already proven that video marketing has it all. Not only has the consumption rate of videos been increasing, but they have also become a key strategy for increasing connection and engagement between brand and audience.
With so importance attributed to it, it is natural that video is treated in an increasingly professional manner. And as this marketing strategy develops, we start seeing different video marketing trends.
Video being taken seriously
One of the video marketing trends we can see is that companies are starting to take a more serious approach to it, with much more concise planning. Rather than being treated as complementary (or an add-on to an action), videos have come to play a central – and critical – role in marketing strategies.
That’s why as social media has become a great opportunity to leverage audiences and monetize attention, among the video marketing trends organizations invest in the implementation of social media strategy.
If we compare videos with text and images, we have no doubt which medium draws the most attention. Videos are, by nature, much more attractive. Try comparing the impact of a video on social networks, to the impact of a text or image.
Inevitably, the competition for our precious screen time has drastically increased an has become fiercer. This eventually forced companies to innovate, which brings us to the next item of video marketing trends.
Our attention span has become increasingly precious (and scarce). Brands vie for the public’s attention. If the number of people the competition is attracting and retaining increases, then you need to use tools to help you overcome the challenge.
That’s why it’s impossible to talk about video marketing trends without mentioning technologies like Virtual Reality (VR), Augmented Reality (AR) and 3D. By the way, it’s because of VR and AR that we have immersive videos today.
This new trend provides a sensory experience that was not possible before. According to the UK Business Insider, videos utilizing immersive Augmented Reality and Virtual Reality technologies can “provide the impactful and motivating narrative needed to capture consumer attention and reduce saturated advertising space.”
In a time when we talk about personalized communication, video marketing trends follow the same line. Virtual Reality, for example, with 360-degree video provides the element of personalization. It is the viewer who chooses where his attention will be focused and where his eyes should be directed.
Wrapping up: Video marketing trends!
When we talk about trends, we always refer to something that is still taking shape. However, especially for the items covered in this article, we believe that companies that want better position themselves, should not wait until tomorrow, to do what can be done today
Video marketing strategy must be well structured and have serious planning behind it. In this strategy, it is important to define the story that will be told and how it will be conveyed.
Marketers also need to consider how to keep the viewer’s attention, because just attracting isn’t enough. More than ever, engagement is the keyword. And to create more impactful strategies, the tip is: bet on technology.
‘Till next time!