Before your images get printed, usually, they are edited first. To do that, the photographer (or a graphic designer) use specific types of computer software. When we dive into the 3D universe, a 3D artist comes into play where his or her role is very similar: edit virtual images.
The difference between a photographer and a 3D artist is that while one manipulates a scene that has been photographed, working with contrasts, light, shadows, and adjustments in general, the latter manipulates models that mathematically represent points and surfaces such as vertices and polygons ( and also works with contrasts, light, and shadows).
In a nutshell, this explains what rendering is. But if we go a little deeper, we would say that rendering is the process involved in generating a two-dimensional (2D) or three-dimensional (3D) image from a model through application programs.
Rendering is primarily used in architectural projects, video games, animated films, simulators, special effects, design visualization, and for all types of marketing materials (such as images and marketing videos).
Why are we talking about zero waste?
Because zero waste is one of the advantages of using renders! Have you ever seen the work of professional photographers? If so, did you ever stop to think about the waste of physical and monetary resources used to set a scene and photograph products?
In some cases, to produce a product image or to record a scene your company will have to shell out a large sum of money. Part of this money will go to the resources that will be within the image. Well, there is a high probability that all those resources used to produce the image or video will be discarded after the shoot.
Just think of a product prototype, for example. The model built to be used for video and image production, can’t be marketed and sold. 3D rendering is an alternative to wasting resources from traditional photography.
So when it comes to zero waste, unlike traditional photography, by using 3D rendering you don’t have to waste any of the resources used to set up different sets that just end up going to waste. Everything is created by a computer.
Another advantage of 3D rendering is the fact that you create digital sets that fit your needs perfectly. Need to put your product on top of a mountain? Need to show details of the internal components? Literally, the only limit of 3D rendering is your imagination.
Zero time waste
You know the time you spend waiting for prototypes to be built so that images and footage can be produced? You know that stress you go through when marketing material is ready, but because of a change made to the prototype, your images and videos will have to go through a re-shoot?
Well, among the advantages of rendering is that all this waiting time is eliminated. By the way, we talked about this in the article Reduce the Costs of Updating Product Catalogs.
Because 3D rendering materials are digitally available, if you need to make changes in the future (be it for a seasonal campaign, a product launch updates or prototype changes), the 3D images can be quickly updated for a fraction of the cost you would otherwise have had with traditional images. This is because with photography you would have to start the whole process again.
Do you still have questions about the advantages of 3D rendering?
Zero waste and perfect images. These are the two words that summarize two of the advantages of 3D rendering. If you need to see what we mean, watch the Project Case from one of our clients, Jacto. I know for a fact that you will enjoy it!.
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‘Till next time!