Project Case | Motorola Moto G7

Motorola Launches Moto G7 Line Using Augmented Reality Experience

Our friends at Motorola reached out to us to develop an Augmented Reality app to be used at the launch event of the new family of the Moto G7 smartphones.

The idea was to insert the AR asset into the smartphone’s demo software with one goal in mind: allow the user to interact with the models, rotating them and scaling them to give the audience a more detailed view of the features and details of the new devices.

Motorola Moto G7
Motorola Moto G7

To do that, Signia Digital developed an Augmented Reality app for each one of the devices being launched – Moto G7, Moto G7 Plus, Moto G7 Play and Moto G7 Power. In the scope of the project, it was defined that each model would highlight a different feature using AR.

Furthermore, the app developed by Signia would have to run inside of Motorola’s app and also be available in 17 different languages.

About the Augmented Reality Project

After receiving input from Motorola and the necessary materials (such as 3D models, color pallets, font styles, etc.), it was time for Signia’s 3D artists to start working on remodeling the CAD models, along with adjusting colors and textures.

According to Neemias Watzko, Signia´s Augmented Reality project coordinator, this is the most time consuming of all the tasks. “Since we didn’t have the actual device on hand, our work was based on photos that Motorola would send us”.

Along with modeling the devices, animations were also created according to the needs of each device. After Signia finished developing the AR apps, they were sent out to Motorola so they could be inserted into their existing app to be tested until final approval.

As defined in the project’s scope, each device of the G7 family would highlight a special feature using Augmented Reality such as an animated screen of the Moto G7, camera animation of the Moto G7 Plus, battery animation of the Moto G7 Power, and the processor animation of the Moto G7 Play.

Motorola Moto G7
Motorola Moto G7

Altogether, the project took about 8 weeks to be delivered from end-to-end, that is, from the start of the development process to the final app delivery. In order for that to happen, everyone involved in the project from Signia and from Motorola were in constant contact.

Augmented Reality Project Challenges

One of the biggest challenges of the project was integrating Signia’s AR app with Motorola’s existing app without having the new device on hand. “We were developing apps for specific devices, but since they hadn’t been released, we couldn’t test it on site”, says Neemias.

“We had to keep sending Motorola every change we made so they could test it and then guide us regarding the new adjustments that would need to be made.”

Another challenge we faced was the language request. In order to meet Motorola’s request to have the app available in 17 different languages, we developed a plugin internally here at Signia.

Here’s a video of how the app came out. Enjoy!

Project Cases

Providing our clients with the highest quality visual assets on time and on budget is our highest priority.

Learn more about how photorealism has impacted our clients, how our projects are created and the latest photorealism projects we’ve produced.

View Project Cases
Back to posts