Do you still have to wait for a product prototype to be built to start producing your marketing materials?
Your company is releasing a new product this year and everyone wants to release it to the market as soon as possible, after all, expectations are very high. But, in order to start marketing the product, you need to figure out it’s packaging, and to attract your audience’s attention, it’s crucial that you develop marketing materials.
The big problem is that your marketing team can’t do much now because you still have to wait for the prototype. How do you prepare product catalogs, folders or record a commercial without having the prototype ready? What images will you use?
So here we are again… Without the prototype to photograph and/or film, your team hasn’t even been able to create any materials (and you have a tight launch date!).
Don’t worry though. By using photorealistic 3D rendering, this problem can be a thing of the past!
Photorealistic 3D Rendering: starting with the product packaging
Of our five senses, the most powerful is our vision. To prove this, Ipsos conducted a market study and found out that for 72% of consumers, the product’s packaging design influences their purchase decision.
Everyone involved in this process knows that packaging development is a time-consuming process. Between market research, choosing the right materials and packaging design itself, you need to have the actual product’s image. Well, at least that’s how it worked in the past. Today, we can use photorealistic 3D renders.
Based on CAD files and other engineering data, a team of qualified 3D artists can create a 3D model. With that, marketing teams no longer need to wait until they have the actual product to start to produce launch materials. That means that thanks to photorealistic 3D rendering, all those tasks (and waiting) that depended on having a prototype is now O-V-E-R!!!
Photorealistic 3D Rendering: Last minute product changes
Now your product is ready to be launched when in the last minute, a change needs to be made. When working with photorealistic 3D rendering, the stress of having to update materials is gone, after all, to deal with this issue, all you need is to make adjustments on the 3D file.
You no longer have to wait for a new prototype to be built, so you can then update your marketing materials.
All of this is possible because the high-resolution 3D resources are scalable, which means that they don’t get pixilated in different sizes.
Photorealistic 3D Rendering: Version Upgrades
Now let’s imagine that this year, small upgrades were made from the model you launched last year. Those changes were small, but all of your marketing materials need to be updated right?
In this case, it’s possible to take the rendered image from last year’s product and simply update it with the changes that were made without having to go through all the hassle of reshooting a video or photography. We spoke more about this in this article.
Want to see an example?
For the launch of the Moto G6 family of smartphones, Motorola elaborated a global launch campaign with videos and images. We worked alongside them to produce the material, even though we didn’t have the phones in hand.
We were able to create all of the images and videos using Computer-generated Imagery (or CGI). We produced the images and videos using technical information provided to us by Motorola, along with digital samples, style, and branding information.
This technique allowed us to produce over 300 images and a video in less than 2 months that were later published all over the world. To learn more about this project and see the images and videos we created, check out the project’s case (and no, you won’t have to fill out any annoying forms!)
The Moto G6 project was such a success that Motorola chose us once again to produce the materials for the launch of the Moto G7 family of smartphones, but this time, they wanted to use Augmented Reality. Again, just like the Moto G6 project, we didn’t need to have to actual phone in our offices.
Check out the project’s full case and watch the project video here (once again, no annoying forms!)
Photorealistic 3D rendering is an excellent option for companies that have to meet tight deadlines, keep a product launch on schedule and on budget, save time and money. The same technology and technique can also be used in product viability studies, and can greatly reduce time-to-market. I talked about this in the article How Photorealistic Images Can Benefit Product Viability Studies.
In this article, I shared two cases from Motorola, but we have other examples of companies (big and small) that we worked with to achieve the same goal: create more attractive marketing materials to increase engagement on time and within budget.
‘Till next time.