How photorealistic images can benefit product viability studies

Use of photorealistic images in product viability studies: reduce costs and increase lead time

There are many stages in the product development workflow, and it all starts with an idea to fulfill the needs of the audience.

But as we all know, it’s not enough to just have an idea, send it out to production and hope that your new product is a sales juggernaut. There are lots of research and tests involved. And that’s where prototypes come in.

To give more life to what I’m trying to say, lets image we’re developing a new water bottle for our audience to take to the gym. In this example, we sketched three different models that will be sent to prototyping to take actual shape. These will be the models used in my qualitative research, where the focus will be almost entirely on product design.

Now it’s time for a group of people (consumers) to compare the different options, give their opinions and suggest changes.

Based on their suggestions, a new prototype is created and then evaluated by another focus group. This process goes on and on until the product is approved for manufacturing and eventually distributed and sold.

The way I just described it might seem like it’s a quick process but actually, on top of being a process that most likely took months to complete, the costs were probably very high.

But there is a way to optimize this process in order to save time and money! That’s where using photorealistic 3D images on product viability studies comes in.

What are photorealistic 3D images?

To put it plain terms, as the same suggests, they are 3D images that look even better than an actual photograph or video. It’s as if you’re seeing the actual product in front of you.

This is possible thanks to Computer Generated Imagery (CGI) – the same technology used to create special effects in the biggest Hollywood movies.

photorealistic 3D images can be used in product viability studies starting at the development stage. This way, instead of shifting time and money to prototype development, it’s possible, in the qualitative research stage to show consumers images or videos that depict the actual products (including on 1:1 scale).

Aiming at optimizing the prototype validation process efficiency video marketing strategy can also be used for product viability. Here, scenes are created depicting the actual analysis of the prototype, seeing that you can even show the actual materials used in manufacturing the prototype.

Benefits of using photorealistic 3D images on product viability studies

In qualitative research, when the focus group suggests changes, a new prototype has to be created so it can be presented once again. By having photorealistic 3D images of the prototype, changes can be made with just a few clicks.

You see what that means right? It means that using photorealistic 3D images in product viability studies can reduce your process lead time in HALF! With that, the decision-making process becomes a lot more agile.

And if your company reducing the amount of time it takes to develop a product, they will also reduce costs, which can be up to 80% compared to the traditional prototype execution costs. Now, do you see why I said that photorealistic 3D images reduce time and costs?!

The benefits go beyond saving time and money. Let’s now say that your qualitative research is done. You will now need to show the approved prototype version of the product to one or more directors or company’s executives.

Instead of just telling them about the changes requested by consumers in the focus groups, you can show them using photorealistic 3D images and even videos what the final product will look like!

That way everyone can be more objective and see exactly how the final product will come out instead of just imagining it.

In conclusion

If you need to reduce costs and speed-up the product development process, then it’s time to start using photorealistic 3D images (and videos) in your product viability studies. Again, here are the main benefits of using this technology:

  • Photorealistic 3D images speed-up the entire process
  • Can reduce costs up to 80% when compared to the traditional prototype execution process
  • Gives you the flexibility of easily implementing new prototype ideas and concepts, since changes can be made with just a few clicks
  • Photorealistic 3D images speeds-up process lead time in about 50%

If you´d like to learn more about the use of photorealistic 3D images, reach out to us or leave a comment down below. It’ll be awesome to hear from you!

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