We’re all familiar with the old saying “an image is worth a thousand words”. Today, in the middle of all of the textual information we receive (e-mails, text messages, DMs, etc.), that saying rings a lot truer than ever before.
A high-quality image (just like a high-quality marketing video) speaks for itself, and most of the time, we tend to relate our past experiences with images. This phenomenon is known as the Picture Superiority Effect and it explains why pictures and images are more likely to be remembered than words.
According to the theory, it is easier to remember information learned through images than to remember information learned through just reading texts.
With that being said, are you starting to understand why product images help increase customer engagement? Here is a few more reason:
Our brain was created to visually process information
Half of the human brain is directly or indirectly dedicated to our vision, especially because from the time we’re born, our vision is the main sense we use to comprehend the world around us.
Did you know it takes us only 150 milliseconds to recognize an image and only 100 milliseconds to attribute a meaning to it? Our brain processes visual information 60,000 times faster than textual information. Furthermore, 80% of the information we retain is visual (images and videos) compared to only 20% through reading.
We grow up recognizing images
Actually, we were born to recognize images. Reading and writing come later as we get a little bit older. That’s why our eyes are so easily attracted to images.
In a quick glance, our brain can make various interpretations. And that’s the main reason why it’s so important for us to include product images and marketing videos in our marketing strategy.
Product images are the “face of your brand”
Look at your product images as if they were the brand ambassadors of your websites and all of your online and offline marketing channels (especially your product catalogs).
When we talk about websites, images can convey quality and trustworthiness of your brand and turn that into higher conversion and retention rates. I actually wrote about the importance of images on websites in a previous article titled “How to Improve your Website’s Design”.
In other words, images are what’s going to entice your clients and customers.
They’re easy to remember
Its easier to obtain information from an image than from reading a text block, that’s because the brain memorizes images much easier than text. Product images can create an impact and “stick” to your customer’s head, meaning they will be a major contributor to increase brand awareness, attract and retain customers.
To sum up
Product images not only capture your target market’s attention, but they also create a much bigger impact than text alone. Hence the reason why high-quality images must be a part of your marketing strategy in order to improve your customer’s purchase journey, increase engagement and instigate a purchase.
For this to happen, don’t forget to show products that entice your audience! We highly suggest using photorealistic 3D renderings because along with all the benefits mentioned above, you will save you lots of time and money since they can be created in a variety of settings and in various finishes before a prototype is even produced.
Find out more about the benefits of photorealistic 3D renderings in the article “How Computer Generated Imagery (CGI) Can Change your Marketing Campaigns”.
I hope you enjoyed this article. Feel free to reach out to me and let me know how you’re using product images to create and increase engagement!
‘Till next time.