There once was a time when launching a product meant hiring a PR agency that would be responsible for creating a press release and sending it out to various media outlets. Meanwhile, as the product launch date got closer, the marketing department would gather different newspaper clippings to show the executive board the success of the launch.
At the same time, who knows, maybe a TV commercial or a newspaper and magazine add. In the old days, that is somewhat how a product launch campaign worked. Things have changed, but those involved know that from the beginning, putting together a launch campaign is extremely stressful.
At a time where everyone and everything is constantly connected, with just a few clicks your clients can see what your competitors are doing. The same way, it only takes a few touches on a cell phone screen for someone, from anywhere in the world, to find out about your new product. Actually, not just yours but from any other company who is vying for your target audience’s attention.
So, nowadays, press releases still play a role but, the fact of the matter is that you need to think of other ways to promote your launch. Since competition for the audience’s attention is greater with each passing day, you know that a certain standard that must be met. That’s when you can – and should – take advantage of the benefits of photorealistic images.
What are Photorealistic Images?
The term is easy to understand. If we were to define it for a dictionary, we could say that photorealistic images are images created that resemble a high-resolution photograph used in commercials, films, social media and catalogs to name a few.
The term is used to describe those situations where “looks can be deceiving”. To better explain, let us go back to our product launch and answer the following question:
Why use Photorealistic Images to launch a product?
To start, you know that most of the time, the product is not 100% finished for a launch event, but the marketing team needs images to finalize their materials. Since everything has to be done in the right timing, instead of waiting for the product to be finished to continue (or start) the marketing campaign, using a variety of techniques, it’s possible to produce visual elements – such as surface – in a setting that displays the product’s features.
In advertising, we know that creating connections between consumers, the brand and/or the product is essential. If we’re talking about a product launch, then this connection means the difference between an impulse purchase and acquiring a new loyal customer.
According to a study conducted by MDG Advertising, amongst the decisive purchase factors, a high-quality image was ranked as very important by 67% of online shoppers. The preference of the perfect image came out ahead of other factors such as product information, long descriptions, and reviews.
Photorealistic Images allows for products to be replicated without blemishes, dust, fingerprints and any other imperfections. Furthermore, it’s possible to insert the product in a setting that might be financially unviable if a photograph (or video) was taken at a certain location (at the top of a mountain, for example)
This way, every time you think about launching a product, thanks to photorealistic images, you can create different scenarios that introduce your potential and current clients to the lifestyle that your company provides.
So don’t forget…
We all know that reaching our marketing objectives can be a challenge because our budget is usually spread very thin. Working with photorealistic images (not only for product launches) means not having to hire specific employees that are responsible for lighting, staging, actors, editing, photographing, etc.
In other words, we’re talking about something that saves both time and money. Furthermore, through photorealistic images, you can highlight your product’s best resources and features, even if they’re not yet perfect.
And since we’ve been talking about creating a connection between the brand and the consumer, companies that use photorealistic images can bring to their clients that “WOW” factor and evoke the desired emotional response (and of course, lead the customer to purchase).
If you want to learn more, leave a comment below or reach out to us. Feel free to share this article with your friends and colleagues.
‘Till next time!