Year after year, the events industry comes out with something innovative. More robust tools to help event organization and data security are always at the forefront. When it comes to marketing, organizers and exhibitors rely on the latest trends to grab the audience’s attention. One of the latest trends that are reshaping the industry is the use of Augmented Reality at events.
Augmented Reality (or AR) combines in real time, virtual objects (or characters) with real-world images. To make it easier, with Augmented Reality spectators interact with virtual overlays while they move around in the real world. A classic example of the use of this technology is the game Pokémon Go.
Using Augmented Reality at industry events is a sure way to increase engagement and generate a buzz about your products, encouraging event-goers to interact with the content and share their experience on social media, therefore, creating free publicity for your brand/product.
Here are a few tips of how to use Augmented Reality at industry events, expos and conferences:
1. HAVE A GOAL
Having an Augmented Reality at an industry even just because it’s what everyone is doing is going to be a waste of time and money.
That’s why it is absolutely crucial to have well-defined goals. This “final objective” will help define the best possible AR strategy. For example, if your goal is to launch a new product at an industry event, a good strategy may be using video marketing along with Augmented Reality experience that can be used to show attendees your product’s features, benefits and what sets it apart from your competitors.
2. UNDERSTAND THE TECHNOLOGY
No, I don’t mean you have to a software engineer or an AR expert to use the technology but when you’re in your booth at an industry event, it’s important to have a basic understanding of what the technology does and how it works.
The best tip I can give you is to look at some examples of the use of Augmented Reality just to get a better grasp of its real-world use. I put together a guide with a few video examples and a free Augmented Experience app called How to Create Engagement Using Augmented Reality.
Download it, watch the videos, and take full advantage of the free Augmented Reality app!
3. FIND THE RIGHT AUGMENTED REALITY PARTNER
Now that you have well-defined goals, and understand how the technology works, it’s time to find the right company that can help bring your vision to life. They will be responsible for hearing your ideas, putting together a plan to help you achieve the best results and, develop and implement the best strategy.
Augmented Reality at industry events is serious business, so when researching a company, make sure you do your homework and find out how much experience they have, AR projects they have done and if their goals are aligned with yours.
When all involved are on the same page, you can end up with an Augmented Reality Experience like this:
TO LEARN MORE ABOUT USING AUGMENTED REALITY AT INDUSTRY EVENTS
Augmented Reality gives event organizers and exhibitors a great opportunity to create engaging experiences that capture the minds (and hearts) of event participants. Why not use it at your booth at your next industry event??
Don’t forget to check out the guide I put together about using AR to create engagement and also check out these two articles about Augmented Reality:
- Engaging Consumers Using Augmented Reality
- Advertising Trends: Using Augmented Reality to Stand-Out and Increase Engagement
If you have any questions about implementing an Augmented Reality strategy at industry events, leave a comment below or reach out to us.
‘Till next time!